Our Story

Care for Self. Care for Others. Care for the World.

In the realm of natural health and beauty, a new wave is rising.

A Movement, Not Just a Company

AmaraWave, founded by renowned philanthropist Perminder Chohan, is not just another company, it’s a movement. AmaraWave is defined by what Perminder calls “The Wave of Care,” uniting care for self, care for others, and care for the world.

Perminder’s vision is clear: a company that transforms lives and provides a legacy of giving for decades to come. “After some 30 years of personal success, I wanted to build something that would impact as many lives as possible,” he explains. “Ours is a business that not only offers life-changing products but also inspires, teaches, and rewards everyone involved in its growth.”

What Sets Us Apart

The Bounty of Nature, The Precision of Science

What sets AmaraWave’s products apart is the company’s unwavering dedication to quality. Every product is an opportunity to demonstrate care for the customer, starting with the selection of ingredients. The philosophy is simple yet powerful: combine the best of nature with cutting-edge science to deliver results you can see and feel.

“My father, who was not rich, taught me that what you do for others is what you will be remembered for.”

Perminder Chohan, Founder

A Natural Leader

From a Small Indian Village to the World Stage

One of AmaraWave’s greatest strengths is the character and history of its founder. From growing up in poverty in a small Indian village to managing 500 employees in the Canadian financial services industry, Perminder Chohan has lived his own story of personal transformation.

Today, Perminder is not only a successful business owner. He is also a two-times Emmy Award winning producer and a four-times best-selling author. The movies he has made reflect his humanitarian values: “Freedom Isn’t Free” tells the uplifting story of Folds of Honor, a charity that provides life-changing scholarships to the spouses and children of America’s fallen or disabled military, and “It’s Happening Right Here” fearlessly exposes the plight of victims caught up in human trafficking.

He has co-authored top-selling books with Brian Tracy and Sir Richard Branson, and has been actively engaged with no less than 36 different charities, including his own Perminder Chohan Foundation, focusing on poverty alleviation, education, mental health, cancer relief, children’s hospitals and more.

The AmaraWave Difference

Giving Back Is Our Reason to Be

The most defining aspect of AmaraWave is our commitment to philanthropy. In an unprecedented move, the company has pledged to donate a substantial part of its revenues each year to a variety of impactful projects. “Our goal is to be an endless source of kindness and help for those in greatest need,” Perminder explains.

Every member of the AmaraWave community is invited to participate, voting on projects to be supported, and contributing their own time as they desire, creating a ripple effect of positive change that extends far beyond.